I stumbled upon an identity of a film company in Norway today and it kinda blew my mind. So simply genius, it's the sort of stuff they taught you in my very swiss-oriented design school. The concept behind the identity is "inspired by natural disasters, such as volcanic eruptions and earthquakes. During an earthquake, solid objects will divide and move to random positions. This has been the basis for the development of our solution." It sort of took me back in a way, and reminded me of the simple genius that is great design.
Work by Bureau Bruneau