PROCESS : 19TH & MERCER

I realized though I share a lot of completed work, I rarely share the process, and though this logo was completed several months ago, I thought it would be a good one to start with. 19th & Mercer is one of the more beautiful pieces of architecture I've branded, it's a high end building, very Northwest modern design, and they wanted a brand that felt simple yet sophisticated. They ended up choosing #1, which I was quite happy about, but I did think there were some other nice options. It was decided the font was slightly too playful on #2, but it's still one of my favorites.